Communications and Public Relations
Council on Foundations 1990
The importance of effective communication and how it affects public relations is discussed.
Guide to Getting Good Media Coverage (2 copies)
Michigan Nonprofit Association 2001
Tips are provided on how to achieve good media coverage of your nonprofit using the various media sources available to you.
Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan Gary J. Stern 1998
The need for marketing in nonprofit organizations is stressed. Also how to develop & maintain your marketing plans.
Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success Workbook
Gary J. Stern 1997
A workbook with instructions and detailed worksheets to help the nonprofit organization's members, staff & volunteers an effective marketing representative.
New Rules of Marketing & PR, The
David Scott 2010
The book shows you how to leverage the potential that Web-based communication
offers your business. You will also learn to speak directly to customers and
buyers, establishing a personal link with the people who make your
Principles for an Effective Nonprofit Website
Mark Hoffman 2007
How to get the most out of your organization's website.
Philip Kotler 2007
A resource that uses concepts from commercial marketing to influence
social action. It provides a solid foundation of fundamental marketing
principles and techniques then expands on them to illustrate principles
and techniques specific to practitioners and agencies with missions to
enhance public health, prevent injuries, protect the environment, and
motivate community involvement.
Skilled Facilitator, The: Practical Wisdom for Developing Effective Groups Roger M. Schwarz 1994
A clearly defined set of basic principles to help facilitators develop and organize meetings in an organization and abroad.
Strategic Communications For Nonprofits: Working with The Media (2 copies) Kathy Bonk, Henry Griggs & Emily Tynes 1999
Nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy.
Trump University Marketing 101
Don Sexton 2006
How to use the Most Powerful Ideas in marketing to get more customers & keep them. Forward by Donald Trump.