Marketing/Public Relations  

 

Communications and Public Relations

Council on Foundations    1990

The importance of effective communication and how it affects public relations is discussed.

 

Guide to Getting Good Media Coverage (2 copies)

Michigan Nonprofit Association     2001

Tips are provided on how to achieve good media coverage of your nonprofit using the various media sources available to you.

 

Marketing Workbook for Nonprofit Organizations Volume 1: Develop the Plan Gary J. Stern    1998

The need for marketing in nonprofit organizations is stressed. Also how to develop & maintain your marketing plans.

 

Marketing Workbook for Nonprofit Organizations Volume 2: Mobilize People for Marketing Success Workbook

Gary J. Stern     1997

A workbook with instructions and detailed worksheets to help the nonprofit organization's members, staff & volunteers an effective marketing representative.

New Rules of Marketing & PR, The

David Scott    2010

The book shows you how to leverage the potential that Web-based communication offers your business. You will also learn to speak directly to customers and buyers, establishing a personal link with the people who make your business work.

 

Principles for an Effective Nonprofit Website

Mark Hoffman    2007

How to get the most out of your organization's website.

Social Marketing

Philip Kotler    2007

A resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.

 

Skilled Facilitator, The: Practical Wisdom for Developing Effective Groups Roger M. Schwarz 1994

A clearly defined set of basic principles to help facilitators develop and organize meetings in an organization and abroad.

 

Strategic Communications For Nonprofits: Working with The Media (2 copies) Kathy Bonk, Henry Griggs & Emily Tynes 1999

Nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy.

 

Trump University Marketing 101

Don Sexton 2006

How to use the Most Powerful Ideas in marketing to get more customers & keep them. Forward by Donald Trump.