Shiawassee - Marketing Basics for Nonprofits

Marketing Basics for Nonprofits:
Building Visibility with Limited Time and Budget 

Nonprofits are expected to communicate clearly, consistently, and persuasively—often without a dedicated marketing team or significant budget. This practical workshop breaks down marketing to its essential components and focuses on how to use the tools most organizations already have. Participants will learn how to align their website, email, and social media so each channel plays a clear role in telling the organization’s story, driving engagement, and supporting fundraising and program goals, without duplication or burnout.

The session will cover the fundamentals of Google Ads (including purpose, targeting, and basic budgeting), how and when to boost social media posts, and how to use AI tools responsibly to draft content more efficiently while maintaining organizational voice and accuracy.

Participants will leave with a clearer understanding of what not to do, how to prioritize limited capacity, and how to create a simple, sustainable marketing approach that supports mission, credibility, and growth rather than chasing every new platform or trend.

This workshop is ideal for Executive Directors, Board Members, and Staff who are expected to promote the organization.  

48 Hour Minimum Cancellation Required

*Sponsored by the Cook Family Foundation - These board training sessions are open to any current Shiawassee County nonprofit leadership, board members, staff members, or volunteers that live in, or are directly serving the Shiawassee County community.

Please Note: Nonprofit Network may record, video or photograph public events. Recordings, videos and photos are used solely for the promotional purposes of Nonprofit Network. Nonprofit Network will regard as confidential all non-public information obtained during the course of its professional assignments. Information given in a public setting has no expectation of confidentiality.